We were given the task of encouraging Gen Z to use Instagram Stories to express themselves using Stories. Outside of the highlights of life like homecoming or graduation, Gen Z was too afraid to post on Stories, reserving their funny moments for other platforms. Using Stories to teach Gen Z the tools of the platform, we created thousands of 15-second videos to show there are a million ways to be their authentic selves in Stories.

With such a fast-paced client and project, I had the privilege of getting to work on the project in several different capacities. I worked on the system we used to organize the 12 territories of content, created illustrations and helped direct the external illustrators we collaborated with, assisted with on-set art direction during shoots, and worked with our Content Studio on animation and sound.

Rebecca Rumble
Nadia Saccardo
Lydia Daniel
Isobel Oliphant
Jessica Norris
Zoe Lyle
Zoe Farrell
and more